Apple is set to redefine the smartphone market with its highly anticipated foldable iPhone launch scheduled for September 2026, alongside the company’s 20th anniversary iPhone 18 lineup, according to a recent JPMorgan analysis. The strategic release promises to position Apple at the forefront of foldable innovation, which will target early adopters as well as premium users. We have heard numerous details on the device so far, but no serious design leaks have emerged as of now.
Apple’s first foldable iPhone is expected to arrive with a premium design, exclusive features, and a $1,999 price tag
JPMorgan’s investor memo highlights that Apple’s first foldable iPhone will arrive in September 2026, in line with the company’s usual fall announcement cycle. Production of the foldable is expected to begin in the third or early fourth quarter of 2025, with Foxconn, Apple’s main supplier, ramping up manufacturing by late September 2025. Apple is expected to sell about 45 million units of the handset by 2028, with around $65 billion in revenue. This showcases the immense potential in the market which Apple is currently not a part of.
Apple’s foldable iPhone is rumored to feature a book-style design with a 7.8-inch inner display and minimal creases—something that caused Apple to delay its early launch decision. The frame will likely be crafted from titanium with a hinge track made of Liquid Metal, addressing durability concerns. The outer display will be 5.5 inches, boasting a smaller form factor for convenience that serves as the basic purpose of a foldable. There will be two cameras on the back paired with an outer-facing selfie camera and Touch ID integrated in the Power Button.
iOS 27 is expected to include dedicated features optimized for a foldable device, tailored to multitasking and split-screen workflows, enhancing the foldable iPhone for productivity and multimedia. The company will position the device as a flagship alternative within the iPhone 18 lineup with exclusive features designed for a foldable display, while the ‘Pro’ models will feature design variations in their own respects.
The foldable iPhone will launch at approximately $1,999, and at this premium price, users will find themselves pointing to the iPhone 18 Pro, which costs half as much. Apple would have to justify the hefty price tag with features that the rest of the lineup is incapable of performing. Samsung’s recently introduced Galaxy Fold 7, which took the internet by storm with its slim design, is leading the industry toward sleeker and more user-friendly options. However, Apple’s entry into the market would expand it further, with more companies jumping on the bandwagon to improve their flagships.
As mentioned, the foldable iPhone is expected to launch in September 2026, and Apple’s entry into the foldable category will mark a major milestone for the Cupertino giant. With increasing consumer interest and gains in foldable device adoption, Apple’s entry may well be the tipping point that drives mainstream acceptance.
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