Apple is gradually picking up pace when it comes to the development of its AR glasses. A new report states that Apple CEO Tim Cook is “hell bent” on beating Meta to launch its own AR glasses. Apple already has a solid AR product – the Vision Pro, but is quite expensive for the average user and until cheaper version comes along, the company wants users to get ready for the next AR glasses launch.
Apple is in a hurry to beat Meta in the race of launching the new AR glasses
Bloomberg’s Mark Gurman states in his latest Power On Newsletters that Apple is consistently working to develop the next version of the Vision Pro headset, which will be a step in the right direction, as it will pave the way for the company’s highly anticipated AR glasses. Tim Cook’s rendition of AR glasses will be lightweight with an all-day battery life and the ability to overlay graphics on the real world, similar to what the Vision Pro can do right now.
AR glasses are Tim Cook’s top priority and he “cares about nothing else,” at this stage. People familiar with matter have told Gurman that “it’s the only thing he’s really spending his time on from a product development standpoint.” We believe that the CEO is so adamant on launching the AR glasses is to beat Meta’s Orion glasses, which is reported to work the same way. However, Apple has a lot of data and Apple Intelligence features that it can play around with to offer unique utilities with its own rendition of the AR glasses.
Currently, the company is working on two variants of the Vision Pro, one for the average user with a cheaper price tag and the other for enterprise use, which could cost as much as the current version. This means that the company is “many years” away from launching the true AR glasses, as there are still various technologies that need to be perfected before the wearable sees daylight. However, given how invested Tim Cook is in the project, we might see the AR glasses sooner than expected.
Apple’s AR glasses will house miniaturised versions of chips, cameras, sensors and much more to be able to compete against the likes of Meta’s version. While it is too early to speculate, the company really wants the device to be perfect, as it could go as big as the iPhone if Apple plays its cards right. The company is also tuning visionOS for enhanced productivity-focused features that it will showcase at its WWDC event in the coming months.
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