The MacBook Neo is Apple’s first Mac to come without a charger in the box in the UK and EU. While the machine is already generating attention for its $599 starting price tag and colorful design, some people in certain regions are beginning to connect the dots. To keep the price low, Apple made various compromises with the MacBook Neo, and not including a charger in the box in the EU and the UK is one of them.
The decision comes shortly after Apple introduced the notebook as part of its broader push toward a more affordable Mac lineup, something we explored earlier when breaking down Apple’s cheap MacBook strategy.
Apple removes the charger from the MacBook Neo box in the UK and EU despite the laptop’s $599 entry price
Apple’s product pages have confirmed that while the MacBook Neo still includes a USB-C charging cable, the power adapter itself is no longer bundled with the laptop in the aforementioned markets. This means that customers who do not currently own a compatible charger will need to buy one separately when ordering the device.
The change does not appear to affect all regions, as buyers in the United States and several other countries still receive a charger in the box. Apple has not publicly detailed the exact reasoning behind the regional difference, but similar packaging decisions have appeared in Europe before as the company adjusts to new environmental regulations and packaging standards.
If you are in the UK or any other country in the EU, expect that the MacBook Neo box will not contain a charger, only a cable. As for the MacBook Neo itself, it is Apple’s entry-level laptop featuring a 13-inch display, an A18 Pro chip, and a colorful design language aimed at students and first-time Mac buyers. The device has a starting price of $599, which makes it the company’s most affordable MacBook, creating a new tier below the MacBook Air lineup.
The machine is quickly becoming one of Apple’s most talked about laptops this year. As we covered in our MacBook Neo launch coverage and the report about the MacBook Neo Touch ID requiring a storage upgrade, the new entry-level Mac still comes with a few surprising trade-offs despite its attractive price point.
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