After years of waiting, the standard iPhone 17 finally received the attention it truly deserved, with brand-new features that were previously exclusive to the Pro models. Apple’s flagship lineup in 2025 was dominated by the iPhone 17, and with the latest reports now suggesting the company won’t release a standard iPhone 18 this year, the iPhone 17 is poised to be the best everyday iPhone choice for over 18 months.
The shift in Apple’s launch strategy means the iPhone 17 will stay at the top of the value heap until the standard iPhone 18 finally arrives in 2027.
A Shift In Apple’s Launch Strategy Keeps The iPhone 17 King For Longer
For over a decade, Apple released its core iPhone lineup annually in the fall, but there appear to be some changes in the company’s plans. This year, however, multiple reports indicate the standard iPhone 18 will skip a 2026 release and instead launch in the spring of 2027, alongside an iPhone 18e entry-level variant.
Apple is still expected to debut the higher-end iPhone 18 Pro and iPhone 18 Pro Max in the fall of 2026, along with its foldable iPhone, but the standard model will be delayed intentionally. The company’s break from the traditional calendar would mark the first time Apple skips an entire calendar year for its base iPhone release.
This new staggered release approach means the company is aiming to spread out launches, which would reduce internal competition between models while easing supply chain pressures. It also gives Apple more headroom to differentiate its entry-level devices from premium Pro models rather than crowding everything into a single event.
Why The iPhone 17 Still Makes The Most Sense
Even though the iPhone 18 will eventually overtake the iPhone 17 in raw hardware and features, the latter remains compelling for most buyers today. It combines flagship performance with balanced pricing and real-world usability that many feel rivals more expensive models.
By the end of 2025, tech reviewer Marques Brownlee, better known as MKBHD, awarded the iPhone 17 his 2025 “Phone of the Year” title, praising it as one of the most complete and well-rounded smartphones available. The endorsement underscores how strong the device’s overall package is, especially considering its performance, camera quality, and display.
Here are the reasons the iPhone 17 remains the best base option through 2026 and into early 2027:
- Best Value for the Apple Experience: It blends high-end performance with everyday usability at a more accessible price.
- Stellar Hardware: With features like a 120Hz display, a powerful chip, and excellent cameras, it feels modern and up to date well into next year.
- No Competing Standard Upgrade: With the iPhone 18 delayed, there’s no newer standard model to draw attention away.
- Strong Ecosystem Support: It features full compatibility with the latest iOS features, which makes it future-ready, much like the Pro models.
- Award Recognition: Winning MKBHD’s phone of the year highlights its balanced experience.
Key Takeaway
The delay of the base iPhone 18 release fundamentally shifts Apple’s lineup dynamics. For anyone seeking the best all-around iPhone without stretching into Pro pricing, the iPhone 17 remains the smartest pick through the spring of 2027. Its combination of performance, price, and critical acclaim earns it a long-lasting place in the current lineup.
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